Vol. I · № 01

Editorial Identity · est. mmxxvi

The editorial identity tool for foundersFifteen questions · One file · No account.

The Interview

15 questions.

Answer what applies. Skip what doesn’t. Write badly if you need to. There is no word minimum and no right answer. The rawness is the point.

Part 1 — Origin

1What is the life problem behind your product? Not the market problem — the personal one. Why did you build it?

Optional — skip anything that doesn’t apply

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2How long did you sit on this idea before you started? What finally made you move?

Optional — skip anything that doesn’t apply

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3Who did you originally imagine using this — be specific, even if it was just yourself?

Optional — skip anything that doesn’t apply

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Part 2 — Identity

4What is your background, and why does it feel surprising that you built this?

Optional — skip anything that doesn’t apply

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5What do people consistently underestimate about you?

Optional — skip anything that doesn’t apply

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6What obsession, recurring theme, or life tension keeps showing up in your work?

Optional — skip anything that doesn’t apply

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Part 3 — The Product

7Describe your product to someone who has never heard of it — in one sentence, then in one paragraph.

Optional — skip anything that doesn’t apply

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8What does your product deliberately NOT do, and why?

Optional — skip anything that doesn’t apply

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9What would be lost in the world if your product didn't exist?

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Part 4 — The Narrative

Inspired by the Proust Questionnaire

10What is the quality you most want people to associate with your work?

Optional — skip anything that doesn’t apply

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11What is the biggest misunderstanding people have about you or your product?

Optional — skip anything that doesn’t apply

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12Where do you want this to go — the product, and you personally?

Optional — skip anything that doesn’t apply

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Part 5 — Public Identity

13aWhat platforms are you building your presence on, and who are you talking to on each one?

Optional — skip anything that doesn’t apply

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13bWhich platform feels most like yours? Where do you feel most like yourself?

Optional — skip anything that doesn’t apply

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14What do you never want to say publicly — the tones, framings, or angles that feel wrong to you?

Optional — skip anything that doesn’t apply

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15How do you want to be remembered — not as a founder, but as a person?

Optional — skip anything that doesn’t apply

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0 of 15 questions answered

You can generate your README with any number of answers.